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IN THE NEWS
Footprint Capital Advises US Dealer Licensing, LLC in Sale to Tradepost, LLC
Columbus, Ohio, November 6th, 2025 – US Dealer Licensing, LLC (“USDL”) has been acquired by Tradepost, LLC (“Tradepost”). Footprint Capital, LLC (“Footprint”) acted as the exclusive sell-side advisor in the transaction.
Founded in 2010, USDL is recognized as a premier provider in wholesale automotive dealer licensing with comprehensive licensing, compliance, and administrative services available to clients. The Company’s turnkey management solution and state-of-the-art online platform facilitates the entire licensing process, from application to approval to provide a seamless and user-friendly experience. Operating across all 50 states, the Company has extensive knowledge of varying state regulations and requirements, ensuring compliance and reducing the administrative burden for dealerships. This “dealer-in-the-box” solution is ideal for clients including wholesalers, mechanics, body shops, detail shops, salvage experts, and other businesses that operate in the wholesale vehicular resale segment.
USDL is poised for strategic growth and operational excellence. The acquisition aligns with Tradepost’s core values and further diversifies its portfolio.
“Footprint Capital was a trusted advisor throughout the process. Their guidance, preparation, and execution helped us achieve a successful transaction with a partner that aligns with our long-term vision” remarked the ownership of USDL.
Chris Reuscher of Walter Haverfield served as USDL’s primary legal counsel.
ABOUT FOOTPRINT CAPITAL
Footprint Capital is a middle market investment bank with locations in Columbus, Ohio and Pittsburgh, Pennsylvania focused on advising owners and operators of privately held companies in the middle market. Footprint Capital’s services include sell-side and buy-side merger and acquisition advisory, private equity and family office deal origination services, ownership transition planning, debt advisory, and strategic management consulting. For more information, visit: www.footprintcapital.com.
ABOUT TRADEPOST
Tradepost is an alternative investment platform, providing long-term equity capital to mid-market companies. The firm seeks opportunistic equity investments in mid-market businesses that enjoy defensible, competitive positions with proven growth trajectories and experienced management teams who have a strong vision for the future. Tradepost takes a long-term, patient capital perspective to its investments and seeks to maximize long-term value after acquisition to create attractive risk adjusted returns for investors. For more information, visit Tradepost’s website at www.tradepostpartners.com.